QR codes in the real world
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| Photo: avlxyz |
A few weeks ago I wrote about QR codes in the gases and welding industry, and looked at different directives that a QR code can perform, such as directing a user to a particular website or promotion. Even after you’ve figured out where to direct customers, that’s only half of the picture. The other major consideration is where to place the QR code.
I’ve come across some really innovative approaches to QR code placements. Advertisers rely on the novelty of QR codes to intrigue readers. Some are taking the mystery even further, by dropping all readable text and relying on a printed QR code alone to deliver a message. A freestanding QR code on a building or a bus, for example, has a certain draw—the mystery of where it will take you and who put it there.
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| Photo: clevercupcakes |
A freestanding QR code is only one approach. Recently I stumbled across a flickr group called QR Codes in the Wild. If you’re looking for some inspiration, it’s a great place to see what other companies are doing.
I want to hear your ideas:
Where would you put a QR code for your company that might intrigue customers?
What do you think about the QR codes in Welding & Gases Today?
Tags: bar codes, qr codes, technology
