How to grow more customers
Friday, August 27th, 2010The shortage of skilled welders is a well-known fact, and I think it’s great that many GAWDA members are working with schools and in other avenues to promote the trade. Who, if not you, is going to look out for the profession? These are your customers. So what can you do to make sure the profession thrives? Are we focusing our energies in the right areas?
I came across a study today which indicated that a stigma around blue-collar jobs is partly to blame for the current blight. That stigma is proliferated by parents and educators who direct children toward college as the only path to a financially secure and fulfilling career, even if this is far from the truth.
Growing up, I was instilled with the notion that a college degree is a minimum requirement for most jobs. At college, I met a lot of people who still had no idea what they wanted to do, but they went to college because they were supposed to. How can we change this attitude?
I am not a welder, but a writer. In seventh grade home ec class, we did a research project on careers we were interested in. My teacher took me aside and told me that I shouldn’t aspire to be a writer because writers don’t make enough money. Still, I pursued writing because I loved it. Much in the same way I could not be deterred, you cannot make someone become a welder. You can only provide opportunities for students to be exposed to the welding trade.
Throughout my schooling, I was never exposed to skilled trades. Whose responsibility is it? You may have a hard time convincing schools to give more weight to skilled trades. But you can work with the schools to make a difference. Expose students to careers in the industry and engage them early. Awe them and inspire them. Get them before they’ve already chosen a career and make sure they see the welding industry as a viable option.
These are your customers. What are you doing to make sure they are plentiful for generations to come?

